Business Psychology Sport Psychology - About Us 

Geoff Greenwood and Associates have a wealth of experience in sports psychology and business psychology enabling us to help individuals and teams achieve peak performance in the sporting, business and professional arenas. Our skills set range from business knowledge to scientific knowledge in the majority of sports.

We have worked with business leaders in all business sectors and sports people ranging from social engagers to elite athletes at the highest level. Everyone needs to deliver better performance on a continual basis.

Geoff Greenwood himself has worked in the corporate world at a senior level starting out as a Chartered Accountant moving into management with an MBA from business school before entering the world of sports science with a Masters Degree from Sheffield Hallam University.

Sports Psychology – What can it do for me?

Sports psychology can enable you to become much stronger in the control and delivery of mental skills. These mental skills are often described by successful athletes as being the difference between first and second or winning and losing. Compare 2 equally talented sports people and every time the winner will be the mentally stronger athlete. However, these athletes are not born with all this mental strength but they identify their weaknesses and work on them consistently either with a sports psychologist or on their own after understanding what they are and interventions that can be implemented to enhance them. Consider the athlete who doesn’t work on his training regimes or diet or fitness levels, will they stay at the top of their game? I do not think so. If this is the case then why would you not work on your mind after all it is the central computer that drives everything about us. Sports psychology has been scientifically proven and it is from this science that we take our knowledge and help sporting people to understand what is not as strong mentally as it could be and how to improve on them.

Business Psychology – What can it do for me?

Let us consider the relationship between a sporting person and a business person. Both earn their rewards and day to day living from it; both look to be better than the next person; both continually train in relevant areas; both seek outstanding performance and achievement and so on. Why then would we use all the science in the sporting arena and not bring it into the business arena. This is what business psychology is, it is the identification of weak areas in the performance of an organisation’s major assets, its people, and we are concerned with how the individual thinks, acts, behaves and feels as this will ultimately be seen through their performance. There is evidence being seen now that the development of mental skills through a business psychology approach is generating excellent returns for the organisation and rewards for the individual. This has to be seen as a win-win situation and the next step in corporate development.

Peak Performance – What is it?

It is the result of professional dedication and in sporting or business sectors it is the ultimate performance or achievement. It is the outcome that is desired; the feeling of total control; the taking of the right decisions at the right time and the skill and strength needed to prevail. Peak performance is not perfection as this state is not always needed. It is the ability to have just enough to win or achieve the sale. Peak performance will flow from mental calm and determination, physical excellence, the correct strategy and the correct amount and type of training. The jigsaw comes together at the right time not too soon and not too late and you feel it as it is happening. Your performance is effortless and passes in a daze as your systems are flowing on automatic pilot. I can help you enter this state to achieve peak performance.